Brand refresh for Moraine Lake Lodge – a luxury retreat in Banff National Park, nestled alongside one of Canada’s most iconic natural beauty sites.
For this update, bespoke lettering was created to give the previous logo a subtle facelift – whilst a brand new ‘MLL’ monogram was created that can be used either as part of the full logo, or as a stand-alone icon.
The new ‘Moraine Lake’ wordmark was created from scratch with custom lettering.
For the supporting typography, a custom alphabet was created - based on the Aviano Flare typeface.
